A new company, Alpha Distribution Technologies, has been formed to service the
professional audio visual market.
Two directors from Audio Visual Centre will be heading up Alpha Distribution
Technologies that distributes and supports audio, visual and automation products to
the southern African dealer market. Marc Gelman and Spencer Thomas will join
Ivan Guerin and Joseph Milan as directors of the company at a later date but will
play a key role in the managing of Alpha Distribution Technologies until
such time.
Alpha Distribution Technologies combines the collective experience of Guerin and
Milan; Guerin has more than 30 years experience in providing audio visual
solutions, manufacturing and installations. Milan is an all-round entrepreneur who in
the past five years has contributed to the meteoric success in developing a reliable
supplier base of products and stock holding of the major brands, which migrate to
Alpha Distribution Technologies as part of the exclusive sale and distribution
agreement between the
two companies.
Things to look forward to in Alpha Distribution Technologies include ongoing dealer
training at a new in-house training centre, a variety of themed showrooms, an
authorised Sony projector repair centre that will also provide full audio visual
product repair and support.
Gelman and Thomas, currently the owners of Audio Codes, will be involved in the
audio and home automation side of the business: “We see their inclusion of Audio
Codes in Alpha Distribution Technologies as integral to our long term vision of being
an all-encompassing and truly dedicated AV and automation distributor,’ says Milan.
The formation of Alpha Distribution Technologies sees staff from both companies
come together to offer continuity and dedication of a distribution service of brands
including GrandView, Smart-Bus, Sony, Evoko, PowerLite and PTN, as well as dealer
support to the reseller market as a whole, while at the same time separating itself
from any interest in the end-user market. The company is also set to introduce
audio products into its offering in the near future.
The need for a separate company was identified by the directors of Audio Visual
Centre – Guerin and Milan – who will also completely separate themselves from
Audio Visual Centre once the transition from Audio Visual Centre to Alpha
Distribution Technologies has been completed.
The transition in becoming a completely independent company from Audio Visual
Centre could take up to 18 months, but as from
1 March 2015, Audio Visual Centre will be a dealer of
Alpha Distribution Technologies.
Unit B5, Northlands Deco Park Phase 2, 29 Newmarket Road, Northriding, Gauteng
info@alphatechnologies.co.za
011 462 5495
www.alphatechnolgies.co.za