The 2nd edition of Prolight + Sound Middle East concluded in Dubai, with the double-
digit growth in visitor numbers ensuring there was a constant buzz at the region’s
dedicated trade fair for the entertainment, event, media and creation industries.
Concluding on 19th October at the Dubai International Convention and Exhibition
Centre, Prolight + Sound Middle East 2017 attracted 2,200 visitors from 50 countries,
a 40 per cent year on year increase over the show’s inaugural edition in 2016.
The strong visitor turnout was underlined by impressive live demonstrations of the
latest professional audio-visual technologies from the likes of Robe, Monacor
International, Bose, and Martin Professional, while local providers such as Procom,
Venuetech, Prolab and Prosonic pulled all the stops at their stands to attract
customers.
High-level discussions were plentiful among the 28 exhibitors from nine countries,
including at SES Global’s stand, which signed a major deal with Production Technology
(Protec) during the show.
A major focal point of Prolight + Sound Middle East 2017 was the inaugural Events
Technology & Entertainment Development Forum, while the Dante Certification
workshops on the final day were also hugely popular.
Ahmed Pauwels, CEO of the show’s organiser Messe Frankfurt Middle East, said: “This
is an exciting time for the Middle East entertainment industry, and the progress it has
made in a relatively short space of time is testament to what is possible when
extraordinary vision is combined with technical know-how and innovative minds.
“The rousing response for the 2nd edition of Prolight + Sound Middle East confirms
the tremendous business potential that exists in the booming events and
entertainment industry in the region that is waiting to be unlocked. The Middle East,
which is now firmly on map as a major destination for international events and a great
venue for events with global scale and reach, will continue to be an increasingly
significant consumer of the latest AV technology and services,’ added Pauwels.
Prolight + Sound Middle East is the fifth instalment of the international network of
Prolight + Sound events worldwide and is co-located with Light the Middle East, the
region’s dedicated exhibition, conference, and awards for lighting design and
technology.
The 3rd edition of Prolight + Sound Middle East will take place in October 2018.
For a comprehensive round up of events at ProLight+Sound Middle East, subscribe to
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copy Pro-Systems News Magazine, November/December edition.
