Musikmesse 2017 will be held from 5 to 8 April 2017. In sequencing the days from
Wednesday to Saturday the organisers are taking account of experiences gathered
from the past event as well as of the wishes of the musical instrument industry and
the affiliated associations, as expressed in discussions and exhibitor polls.
Henceforward, Musikmesse will open for three days in parallel to Prolight + Sound,
which will continue to have the same sequence of days (from Tuesday to Friday, 4
to 7 April 2017). And the organisers are also adjusting the opening times to fit in
with the feedback from the sector. Next year, both trade fairs will be open from 10
a.m. to 6 p.m. on all four days.

In April 2016, Musikmesse was held for the first time in its new format. Many of the
changes have already proved to be a great success at the first event. The extended
range of offerings for trade visitors was well received by companies, wholesalers,
retailers and distributors alike. At the same time, numerous attractions were
introduced for a public with general interest in music and these, too, went down
well with the target group. Other features did not, however, manage to come
entirely up to expectations. Compared to the first three days of the show, which
were universally well attended, the Sunday, which had been introduced in
consultation with the sector, produced perceptibly smaller numbers of visitors. The
opening times too, had been changed at the request of the industry. Whilst the later
start was positively received, the hour from 6 to 7 p.m. did not produce the desired
additional value.

“As an international trade-fair company, with a commitment to the sustainable long
term, we see the on-going development of our events as an integral part of our
work. The new concept for Musikmesse is part of a dynamic process. We have
listened to what people are telling us and we shall continue to listen, in order to
adapt to the requirements and expectations of the industry,’ says Stephan
Kurzawski, Senior Vice President of Messe Frankfurt Exhibition GmbH. “Against this
background, we shall also be investing in Musikmesse in the future and continue to
build up the successful elements of the event. At the same time, we shall, of
course, make such adjustments as are wanted by the majority of the companies and
visitor groups involved. We thank everyone in the sector for the constructive
feedback that we have received before, during and after the show.’

Information and illustrative material for Musikmesse is available at: www.musikmesse.com