Avid® (Nasdaq: AVID) today announced exciting developments in its preparation for
Avid Connect 2016, the annual gathering of the Avid Customer Association (ACA)
where hundreds of media professionals gather in person to discuss the latest
industry trends and the future of the industry. The event will be held April 16-17,
2016 at Wynn Las Vegas prior to the NAB Show.

In his visionary opening keynote session the morning of Saturday, April 16, Avid
Chairman, President, and CEO Louis Hernandez, Jr. will reveal the company’s latest
innovations and the next phase of Avid Everywhere. Attendees will also hear from
media organizations and developers about their business transformations with the
Avid MediaCentral™ Platform, and what the unprecedented openness and integration
of the platform has allowed them to achieve.

Avid Connect will feature influential and thought-provoking keynotes, content-rich
technical and business sessions, insights from professionals and visionaries from a
number of broadcast and media organizations, and more. Speakers include Darryl
Jefferson, VP, Digital Workflow, NBC Sports Group, Andy Beale, Chief Engineer at
BT Sport, Academy Award-nominated supervising sound editor and sound designer
Martin Hernandez (The Revenant, Birdman, Into the Wild), sound supervisor, sound
designer and re-recording mixer Will Files (Star Wars Episode VII – The Force
Awakens), and accomplished editor Paddy Bird (X Factor, Big Brother, Wife Swap).

Run by a dedicated group of global media leaders and visionaries, the ACA provides
essential strategic leadership to the media industry. The multifaceted program
engages an extensive network of broadcasters, creative professionals, and other
media and technology partners to address the most important strategic issues
facing the community and work together to shape the future proactively. Avid
Connect 2016 provides an incredible opportunity for Avid customers to network with
peers from around the world, interact with the Avid management team, and make
their voices heard through formal feedback sessions on Avid’s strategy, products,
and services.

The growing list of Avid Connect and ACA sponsors currently includes leading
companies including AMD/Dell, Aspera, an IBM company, Bluefish 444, Blackmagic
Design, Cinedeck, CTG, DDN, File Catalyst, Global Logic, Glookast, G-Technology,
HB Communications, LaCie, Masstech, PACE, Pronology, Spectra Logic, Telestream,
Root 6, SGL, StorageDNA, and x.news.

“Information sharing is the greatest resource when it comes to networking,’ said
Jonathan Abrams, chief technical engineer, Nutmeg Post. “The Avid Customer
Association provides an excellent forum for exactly that.’

For more information about Avid Connect 2016, including a complete agenda and
registration details, visit www.avidcustomerassociati
on.com/2016
.

For more information about the ACA and to join, visit: www.avidcustomerassociation.co
m
.