Ayrton celebrated its 15th anniversary at Prolight + Sound with new products, new
staff and a prestigious PIPA Award in the Light FX category for its MagicBurst™
graphic LED strobe fixture.
This is the fourth year for the Prolight + Sound International Press Awards (PIPA),
which are voted for by journalists from over 100 dedicated specialist magazines
across the international music and technology sector.
The company also announced an expansion in its staff prior to the show with the
addition of Michael Althaus as global sales director, Christopher Agius Ferrante as
CEO, Simon Gasch as regional sales manager and Chunyan Hou as the new legal
and administration manager. The new staff line up complements the excellent team
led by Founder and CTO Yvan Peard and will safeguard the continued success of
Ayrton going forward. “We feel the best way to ensure that Ayrton remains at the
forefront of the industry and continues to be a success is to invest in people,’ says
Ferrante. “These are exciting times for the company and this increase in resources
shows the depth of our commitment.’
Ayrton chose Prolight + Sound to introduce an exciting new line of luminaires with
product names that evoke the winds of the world. The new names symbolise the
lightness embodied in the fixtures, along with the fluidity of design and breath of
innovation that Ayrton brings to the marketplace of entertainment lighting.
The first luminaire in this new line, which made its debut at Prolight + Sound 2017,
is a technological marvel called Merak™.
Merak signifies the first embodiment of Ayrton’s new, sleeker design motif that
exhibits perfectly straight yoke arms and minimised base enclosures that house
highly efficient miniaturised power supplies – Merak’s base box fits its high-tech,
400W power supply into a package just 20cm wide by 5cm high.
The second new arrival at Prolight + Sound was ArcaLine™3, the latest product in
the Static Luminaire range. With ArcaLine™3, Ayrton’s ArcaLine™ unit has had a
total makeover, making V.3 a refined fixture that produces outstanding results
which are even more attractive to event suppliers.
ArcaLine™3 has been created for use both indoors and outdoors, in all types of
environment and in all weather conditions. The new design allows the luminaire to
be used in multiple configurations without additional accessories, and event
suppliers will especially appreciate the new attachment point on the base that
provides easy connection for truss clamps.
Like Merak, Arcaline 3 will also be ready for shipping at the end of June.
Last, but most definitely not least, Ayrton chose Prolight + Sound for the official
launch of its new MagicBlade™-FX fixture. With MagicBlade-FX Ayrton adds more
magic to its Creative Solutions line of graphic beam projectors with a unit that
combines the originality of its award-winning MagicBlade™-R and beauty of
MagicPanel-FX to become the epitome of elegant versatility.
More information on the extensive portfolio of Ayrton LED fixtures can be found at
www.ayrton.eu
