Forming part of the Samsung Galaxy S4 World Tour, the Galaxy S4 was launched to the South African market at the Sandton Convention Centre in Johannesburg recently and was attended by 2 000 guests.
The elaborate event consisted of two parts; a formal conference followed by a spectacular surprise party where the entertainment included everything, from aerial acts to ballerinas in LED tutus, popular DJs to lighting that was breath-taking. This was the largest event Victor Vermaak, from AV Unlimited (AVU), had worked on as production manager. It was also the proudest moment of his career so far. AVU were commissioned to supply full technical support.
The greatest challenge for Vermaak and Garrith Castelyn (AVU’s in house creative and designer) was designing a concept that would fit into the budget without losing the essence of the concept pitched. Top prize would be incorporating the extras that would change the look of the event completely, one of them being a cleverly designed LED ’chandelier” that made up a part of the elaborate DJ booth and stage centre to the after party room.
A mere two weeks prior to the event, AVU received the green light from their client, Mela Events, to go ahead with the full concept. “I actually knew from the beginning when I sent out the hopeful budgets that the show would be amazing,’ said Vermaak. “When they signed it off and the lighting designer, AVU’s very own Renaldo van de Berg, had all the fixtures on his dream list, I knew it could only go well.’
