The Christie MicroTiles installation in the Paris headquarters of L’Oreal, a world leader in beauty, is featured in the exclusive installations ranking published in DOOH INSIGHTS: 2014 | The Best of 2014 (And Another Year of Executive Thought), which welcomes the world’s best initiatives in the digital industry.
L’Oreal called upon famous agency Wilmotte & Associes to renovate its Parisian headquarters, with a view to create a display environment that reflected the group’s vision and its level of excellence for their new entrance lobby. Christie MicroTiles was chosen for its superior image quality, richer colours and truer levels of black, offering an ideal support for L’Oreal’s communication. The company’s headquarters in Paris have the biggest native resolution wall of MicroTiles in France.
Link: Microtiles
