The OUE Tower in Los Angeles, formerly the US Bank Tower, re-opened on June
25th in 2016. As a flagship destination for LA sight-seers, the tower features the
West’s tallest open-air observation deck — the journey to which begins in the
tower’s lobby with a breath-taking LED video wall comprised of SiliconCore’s
Common Cathode LED”s and driver technology. Multiple factors make the wall
unique, yet a key aspect is the fact that SiliconCore was the only manufacturer that
could achieve the building curator’s sustainability target.
Beginning with the vision for an open and inviting lobby, a large glass atrium was
designed to open the entrance of the building. Artist David Niles of Niles Creative
Group (NCG) was brought in to design an inviting destination that reflects LA’s
surrounding culture and history. As such, a massive LED-based digital art feature
was integrated into the lobby’s open architecture. The curved LED screen is 126’
wide by 17’ high (appx 38.5 x 5.2m), and boasts a pixel resolution of 8500 x 1440
— more than 12.2 million pixels. The wall is capable of displaying a photo realistic
image so clear, that it appears to be three dimensional — creating the highest
resolution digital art LED display west of the Mississippi.
At nearly half the length of an American football field, the massive LED screen not
only dominates the lobby, but can be experienced by the public from the sidewalk
and the street. NCG’s content delivery system uses artificial intelligence to change
the flow of music and visuals to mimic the movement of pedestrian traffic within
the lobby.
David Niles specified SiliconCore’s 4mm pixel pitch LED diode and driver system,
which proved ideal for the viewing distance of visitors in the building. The video
content was captured in 4K, 6K and 8K resolution, and includes extensive scenes
that capture the essence of LA’s culture and history. Andrew Gumper, AG Light and
Sound, was responsible for the entire installation, including support structure
fabrication.
“Innovative clients and projects continue to drive us towards developing the
technology to meet the demands of the most discerning designers such as David
Niles,’ noted Eric Li, CEO of SiliconCore Technology. “These remarkable designers
push the envelope of creativity, and we partner with them to push innovation
forward with large scale fine pitch direct view LED displays.’
SiliconCore’s unique and patented Common Cathode technology reduces the heat
output of displays, thereby removing the need for additional cooling. As a result,
this efficient, lower power design allows the display to handle higher LED densities
while maintaining high brightness and superb performance.
