Daktronics was selected to design, manufacture and install a curved LED video
display surrounded by linear freeform elements that encase an elevator at NewPark
in Newark, California. The recently added video display creates a memorable visual
centrepiece within the mall and offers a unique marketing opportunity for the mall’s
diverse mix of leading national and local retailers.
The main display measures approximately 17 feet (5.1m) high by 13 feet (3.9m)
wide using tight 6 millimetre line spacing for crisp, clear imagery and viewing. The
video display is an added enhancement to the mall’s centre court and is part of a
larger mall transformation occurring at the property to strengthen its competitive
position.
The main video display is surrounded with additional freeform LED elements to
create a digital façade with ambient lighting for the ultimate viewing experience.
The entire display system is the first of its kind and demanded a fully custom,
Daktronics-engineered design that covers a total of 868 square feet (80.6m).
Pairing the freeform technology with the main curved display offers prime brand
visibility and promotional opportunities for mall tenants as well as community and
non-profit organisations.
Dynamic digital screen trends in the shopping landscape take on many forms.
Creative mixtures of LED and LCD technology is found on curved walls, on street
furniture, inside domes, along structures above food courts, up elevators, hanging
in front of windows, popping up on interactive kiosks and on in-store digital
screens.
Daktronics industry-leading LED video and messaging displays feature best-in-class,
energy-efficient technology that offers unparalleled branding exposure to
accommodate companies’ promotional needs.
