When UFC, the world’s premier mixed martial arts organisation, designed its new,
global corporate campus in Las Vegas, Nevada, they wanted every inch of the
campus, which includes its state-of-the-art UFC Performance Institute, to amplify the
global brand’s image as a world-class organisation. One of the most critical
components of the facility is the NanoLumens 2.5mm ENGAGE Series™ LED display in
the main lobby, which gives visitors an initial glimpse of the corporate campus’s
grandeur.

“Having worked with NanoLumens on other important Las Vegas projects, I knew that
their display would deliver the lightweight, superior-quality, highly reliable solution
that we needed for this critically important space,’ said H Waldman, COO at National
Technology Associates. “The new lobby is the first opportunity that UFC has to present
its brand image to every visitor who walks into the building, so it was crucial that this
display create an immediate “wow’ factor, while also enticing visitors to explore the
rest of this incredible facility.’

To find the right display, UFC turned to National Technology Associates, a leading
integration firm. Located in the front and centre of the campus’ main lobby, the
2.5mm pixel-pitch NanoLumens Narrow Pixel Pitch ENGAGE Series™ measures a
whopping 12.5 feet by 20 feet, can play live feeds and can split into multiple screens
while streaming high-quality sound via built-in audio. The display also goes beyond
high definition to ensure the best image quality available, with a 2688 x 1536 display
resolution. As NanoLumens displays are incredibly thin and lightweight, no changes
needed to be made to the lobby’s architecture or structure.

“This display welcomes guests into the building, so it was imperative that it could be
relied upon to constantly present a clear, high-quality image,’ said Dave Merlino,
NanoLumens vice president of sales for the U.S. West. “Blown pixels, distorted
images, or any other display imperfection would send the wrong message to arriving
visitors. The 6-year warranty and front-serviceability of NanoLumens displays made
them the absolute best choice for this installation. Now, every visitor who enters UFC’s
campus will see clear, high-resolution video and imagery that communicates the
exciting and expanding world of their company.’