Barco, a global leader in digital cinema technology, recently announced that Barco’s
flagship laser projector (DP4K-60L) was selected for Megabox’s new “full premium
auditorium’. With this investment, Megabox further expands its offering with
superior image quality and the brightest 3D, combined with a cutting-edge sound
system.
Megabox, one of the leading multiplexes operating 550 screens in the Republic of
Korea, opens the first premium auditorium in Starfield Hanam — the largest
shopping mall complex in the country. Megabox equips the auditorium with a 22m
wide Harkness Clarus silver screen and the most advanced audiovisual technology
available, including Barco’s flagship laser projector (DP4K-60L). Committed to
delivering unprecedented experiences to its audiences, Megabox spent 2 years
investigating laser technology, eventually choosing Barco as the ideal solution.
When Megabox became the first 4K cinema circuit in the country, its most crucial
goal was to discover how to deliver the finest in image quality to its loyal
audiences. “We are dedicated to offering the audience the very best,’ says Youlgu
Lee, Strategic Operations Senior Manager at Megabox. “This is why we decided on
Barco’s flagship laser projector and the Harkness Clarus screen with Horizon 3D
Plus from Masterimage.’
“The space and the technical backbone of the auditorium keep changing,’ adds
Hongsik Jung, Technical Engineering Senior Manager at Megabox. “Easier and
flexible installation combined with easy system integration are therefore key. Barco
definitely meets our needs in every area.’
“We are so proud of Megabox Starfield, our new full premium auditorium,’
comments Jinsun Kim, Megabox CEO. “This auditorium expresses our commitment
to deliver the full premium cinema experience, by completely redesigning the
environment. We are convinced that Barco’s flagship laser projector will play a key
role in the superior cinema experience.’
“We are very pleased that the Barco’s flagship laser projector is at the core of the
Megabox Premium Auditorium,’ says Stijn Henderickx, Vice President of Cinema at
Barco. “We expect to support forward-thinking exhibitors like Megabox with these
projectors, as they offer a unique combination of superior image quality, unmatched
3D brightness and low TCO while enabling simplified operations and no lamp
replacements.’
