The House of Worship market segment continues to boom in South Africa with Christie Partner Stage Audio Works confirmed that they are supplying this sector with Christie solutions.
Recently, Stage Audio Works completed a number of installs using Christie 3LCD devices. These installations include Acts Christian Church, Woord en Lewe Church, Urban Life Church, and a major project at Grace Bible Church. Other noteworthy projects have included: Mosaiek, Brackenhurst Revival, New Life, Hope Restoration, Jabulani, Mamalodi, Hillsong Pretoria and GodFirst.
“Most of our installs are in the new charismatic style churches,’ commented Stage Audio Works’ sales executive, Hugh Overy. “Almost all are auditorium layout with stage, flat floors and controlled lighting — with big sound.’
In particular, Stage Audio Works have moved increasingly towards Christie’s new generation of 3LCD projectors. “The LCD range offers high brightness, reliability, low cost of ownership and value for money,’ stated their marketing manager, Shaun Xavier. “Even though DLP may sometimes be a better option, depending on circumstance, price remains the primary consideration, particularly in the smaller churches.’
Among the criteria that have helped to sell products like Christie’s LX505, LX605 and LW555, there is principally the cornerstone correction function. This, along with the easy display set-up and auto-filters, and the high value/high brightness ratio of the product, make it the most appealing option in this class. “Due to the large screen sizes, high brightness is almost always a requirement — and we can safely say all our Houses of Worship clients are happy with their Christie projectors,’ asserted Hugh Overy.
