FLIXCinema is a new chain of Indonesian movie theatres, designed to appeal to all
audiences by offering a range of facilities aimed at different budgets. The Platinum
Hall at the company’s first venue delivers the highest quality experience, which is why
an Alcons CRMSC pro-ribbon audio system was chosen for it.

FLIXCinema was founded by Agung Sedayu Group, one of Indonesia’s premier
development corporations, with its name based on the slogan “Fantasy, Live,
Innovation and Ultimate EXperiences.’ Its first venue is at the PIK Avenue mall, in the
Pantai Indah Kapuk district of north Jakarta.

The five auditoriums, or halls, are labelled Silver, Gold or Platinum, according to the
facilities they offer. The premium-priced Platinum Hall offers the highest level of
comfort, featuring a premium lounge, fully reclining luxurious seat, soft blanket, side
table and a USB charger for all patrons. Complementing these facilities is, of course,
the very best sound and picture technology.

Kek Chung Sie of Jakarta-based KC Sound was asked to design the Platinum Hall’s
audio system. “The Platinum Hall only seats 24 people, but they are willing to pay a
premium price for the best movie experience, and I felt they deserved nothing but the
best available reference sound quality,’ he says. “At FLIXCinema, we believe that the
ultimate movie experience is all about the best picture and sound – the rest, such as
3D or moving chairs, are just gimmicks,’ confirms David Hilman, chief operating
officer at Agung Sedayu Retail Indonesia (ASRI).

Kek Chung Sie’s acoustic calculations showed that an Alcons CRMSC pro-ribbon
system would deliver the ultimate sound experience for the audience. He specified a
system comprising three CRMSCompact cinema reference monitor system in bi-amp
mode, 12 CRMSC-SR compact references surround loudspeakers and a CB211slFV
Larger-format shallow subwoofer system, with front vent for baffle-wall mounting. The
system is powered and controlled by three Sentinel3 amplified loudspeaker
controllers, plus an ALC2 with DDP Driver for the CB211.

“I was able to demonstrate to FLIXCinema that the CRMSC system offered the best
solution and I was very glad they agreed because it meant we could deliver the first
Alcons Audio system to be installed in Indonesian cinemas,’ says Kek Chung Sie.

For a premium-priced experience, the equipment has to be the very best, a fact
recognised by Yudho Rahutomo, the cinema technology manager at FLIXCinema.
“They are excellent speakers. Great dynamics, clean and clear, very crisp highs with
no distortion. The sub-bass is also very full and impactful. The system was expensive,
but worth having in our cinema,’ he says.

“The customer feedback has been incredibly positive,’ adds Kek Chung Sie. “Every
day Platinum Hall tickets are selling faster than any of the other halls, despite the fact
that the ticket price is almost three times of the regular (Silver) hall. FLIXCinema has
a policy of two tickets minimum purchase per transaction for the Platinum Hall, but no
customer seems to mind. They all say that the quality of the experience is worth the
money.’

“As a result of the Alcons CRMSC system, our customers have given us a very high
satisfaction movie experience rating,’ concludes David Hilman.