Shure EMEA has officially opened a regional Shure office in Dubai, United Arab Emirates with a view to providing more local distributor and customer support.
The new Shure MEA (Middle East & Africa) office opened its doors on 1 May 2014 and is led by Freddy Sicko, who has long been involved in sales and management in the EMEA region from Shure’s offices in Germany and who is now promoted to the role of General Manager Shure MEA. The new office is responsible for managing the Shure distribution centres in the region, and provides application support, training and seminars for the complete Shure and DIS product portfolio across the Middle East and Africa.
Markus Winkler, Managing Director of Shure EMEA comments: “The establishment of the new MEA office in Dubai will increase the presence of the Shure brand and enable us to further develop the market in the region by strengthening the relationships with our local distribution partners. As part of this commitment, we will shortly begin holding regular seminars and training sessions. We look forward to welcoming existing and new customers to one of these sessions in the near future.’
