Virtual assistant solutions are becoming more and more important for transforming the customer experience. According to a study by Gartner, in 2021, 15% of customer service around the world will be completely managed by AI. That’s 400% more than in 2017. At ISE 2020, Beabloo and Advantech presented the virtual assistant Halo, a voice- and touch screen-activated assistant can perform various functions, such as setting meetings for visitors, answering questions and even preparing coffee.
Halo as a solution to the problem of AI integration
The virtual assistant Halo is integrated with leading language processing platforms, like Google Cloud and Amazon Web Service. It can also be integrated with digital signage and audience analytics systems, and can be used in diverse sectors, including retail, event spaces and hotels.
Intelligent virtual assistants are one of the key technologies for helping customers that are looking for answers, tips or solutions to problems. However, Gartner does mention in their report that the current generation of VCAs are often implemented incorrectly and can’t effectively manage data or understand what customers want. This is unacceptable for modern customers that are more informed and demanding than ever.
“As companies continue to apply multi-channel strategies, especially in the retail sector, VCAs need to create added value. The screens integrated with VCAs must provide a unique experience and establish a positive, noninvasive relationship with customers to improve brand loyalty. Artificial intelligence systems like Halo can become great allies to the audiovisual industry, and can transform the way organizations provide answers, advice and solutions to customers,” said Jaume Portell, CEO and founder of Beabloo, and an expert in artificial intelligence and retail tech.
“We are a full retail tech solution for marketing companies,” Portell told AV Integration at ISE 2020. “We decode what’s happening in the story by observing customers; we notice how they are paying attention to certain hotspots within the store. We can see if they are interacting physically with products and we can read their emotional responses from their interaction with the digital signage displays within the store. Our system also captures demographic information, as well as statistics about the time of day and weather conditions – and so the AI engine builds a sophisticated understanding of what different shoppers are looking for, at different times of the day and the month, and what they eventually end up purchasing. This allows digital marketing teams to apply specific, targeted signage solutions; they no longer need to apply the same strategies to different customers and different outlets of the same store.”
A full version of AV Integration’s interview with Jaume Portell will appear in the March issue of the magazine. For information, please visit www.beabloo.com.
