The North American International Auto Show (NAIAS), better known as the Detroit Auto Show, is one of the largest automotive shows in North America and features many national and worldwide introductions from the world’s most renowned auto manufacturers. Perennially held at Detroit’s Cobo Center, the Detroit Auto Show showcases the industry’s latest innovations to more than 800 000 attendees over the course of nine days. As a critical component of the show’s experience, more than 1 400 of Martin Professional lighting fixtures were deployed by a number of leading production partners and lighting provider Christie Lites across the entire show, including booths for Chrysler, Nissan, Infiniti, Ford, Lincoln, Acura, Volvo, and more.

Chrysler

Chris Wojcieszyn of Lighthaus Design teamed with Bruce Spillman, Onsite Lighting Designer, and used 270 of Martin’s MAC 2000 XB Wash lights with super wide lenses to create an even white wash across the booth’s exterior, which consisted of large flat white walls on three sides. Spillman and Wojcieszyn also deployed 81 of Martin’s Viper Wash DX luminaires on all the featured vehicles on revolving platforms across the booth.

Acura

Wojcieszyn was also the lighting designer for the Acura booth, which featured 138 of Martin’s MAC Aura Wash lights. The booth featured two suspended rings that twist throughout the entire space; one made of silver and the other wood to represent man and machine.

Nissan

Principal lighting design for the Nissan booth was developed by Chris Medvitz of Lightswitch and included 52 Martin Viper Wash DX fixtures to light the key vehicles for press events and reveals. Medvitz used 90 Martin MAC 2000 Wash XBs to light the booth’s signature architectural feature or “halo’.

Infiniti

Medvitz was also the lighting designer behind the Infiniti booth where he deployed 10 Martin Viper Wash DXs and 84 of Martin’s MAC Aura fixtures to provide light for VIP lounges, highlight corporate logos, add colour and movement to the press event. Additionally, Medvitz used 24 MAC Auras on a circular truss to light the new Infiniti Q50 Eau Rogue concept car.

Ford and Lincoln

Lighting Designer Jonny Milmer of Imagination used 166 Martin Professional MAC Aura, 12 MAC 700 Wash and four MAC III fixtures for lighting of the feature vehicles on both the Ford and Lincoln booths. For Ford, Milmer used the MAC Aura to light both the featured vehicles and the key interactive display due to its light weight, speed and light versatility.

For the Lincoln booth, MAC Auras were used to light the feature vehicle on the centre revolve stage due to its clarity and the consistent colour temperature it produces.
Milmer also used Martin’s MAC III for gobo projection to create interesting animation and morphing effects across the booths. Additionally, Martin’s MAC 700 Wash lights were deployed to help light the Mustang display area that consisted of a large interactive presentation.

Volvo

Developed by Robert Cangemi, the lighting design for Volvo’s 2014 NAIAS booth featured 72 of Martin Professional’s MAC Auras, 16 MAC III Performances, and 12 MAC Vipers. As a crucial element of the design, Cangemi relied on Martin’s MAC Aura to match the colour temperatures of the daylight Par fixtures used on the cars and ensure the feature vehicles sparkled.

Mercedes and Porsche

Martin’s MAC Viper Profile, MAC Viper Wash DX and MAC 2000 Wash XB fixtures were deployed on the Mercedes booth for feature car lighting. The Porsche booth also featured Martin’s MAC 2000 Wash luminaires.