The Sportsbar 1904 has become a central hub of activity within the FIFA World
Football Museum in Zurich for both museum visitors and the general public. This
includes a visual highlight of the museum; three 3 x 2 metre SiliconCore Lavender
1.2mm LED displays and were the first from any manufacturer to feature front
service access on a pixel pitch this fine.

FIFA’s brief specified having the best products available in their class, from the high
resolution displays to the largest bandwidth streaming systems. Integrator AVS
Systeme AG obliged by securing the first installation of SiliconCore’s Lavender
1.2mm LED display with three 2400 x 1350 resolution screens, the smallest pixel
pitch in the world at the time of installation.

The displays were required to show a complex range of content including up to 16
matches being streamed simultaneously. As the layout of the space can also be
transformed for evening conferences, the screens needed to adapt to additional
content such as FIFA show reels, advertising and presentations. A centralised
management system means content can be updated easily by the in-house team,
enabling additional revenue streams to be maximised through advertising by
complementary brands.

Laila Hede Jensen, Vice President of Sales – Europe for SiliconCore explains:

“Space within the area is at premium so we developed a bespoke bracket to make
front service accessibility possible and are the first manufacturer to do so for a
pixel pitch this small. This allowed the displays to be placed less than 200mm away
from the back wall. The extra space gained with this design has meant area usage
can be maximised, therefore expanding revenue streams and business potential in
the venue.

“Close proximity viewing was an essential requirement with the bar seating literally
inches away from the displays, so the distance of less than one metre and 160°
viewing angle that the technology enables were ideal.’

These are made possible by SiliconCore’s unique and patented Common Cathode
technology. This features extremely low power dissipation and heat generation so
no additional cooling infrastructure is needed. This negates any risk of overheating
from it being placed so close to the wall. The silent operation and no heat emission
ensure that people close to the screens have a comfortable experience. The
displays also have an extended lifetime of 100,000 hours and require minimum
maintenance, so they maintain their brightness and clarity into extra time and
beyond!